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Press Release

December 15, 2015

Android Users of The Weather Channel App Get All-New Home Screen and Added Personalization for a More Dynamic, Customized Experience

New Features Include 15-day Forecasts and Mobile Morning Show

ATLANTA (December 14, 2015) – The Weather Channel® App for Android now offers users a more seamless and personal experience. The app, now available from Google Play, brings users an all-new home screen design with precise and personalized information based on their location.

The dynamic home screen is more user friendly than ever before, featuring current conditions, plus up to three pieces of information users need to know most based on their location, time of day, and severity of weather. For example, users may see severe weather alerts, rain alerts or “feels like” temperatures forecasted for the day.

Users enjoy high-quality visuals that depict current weather conditions in their chosen cities on the home screen. The sleek, simple design is easy to digest, and more comprehensive data, such as 15-day forecasts and health alerts, are just a click away. As another way to personalize the app experience, users can choose to add multiple widget options to their home screens.

In addition to an updated, clean design with intuitive data, the new app features The Lift, America’s first mobile-only morning show, which brings users several snackable clips focused on breaking weather-related news, amazing nature stories, interesting science, and fun viral videos right to their mobile devices. The Lift is hosted by Al Roker and features meteorologists Domenica Davis and Ari Sarsalari. Users can view The Lift weekdays from 6-11 a.m. in their respective time zones.

The updated app is fully globalized and tailors information about current and forecasted weather conditions right to users’ fingertips, with advanced features that include:

  • Dynamic home screen (New) – Shows users what that data means to them and if weather is headed their way – will it rain soon and for how long? is a thunderstorm possible later? what’s tomorrow’s forecast if it’s late in the day?
  • 15-day forecasts (New) – Provides users with a look at weather conditions 15 days in advance so they can plan ahead
  • The Lift (New) - Users get out of bed with a smile and wake up smarter with this new mobile morning show, exclusive to The Weather Channel mobile app.
  • Contextually relevant weather data – Offers users information on current conditions, hourly forecasts for current or saved locations and more
  • Map options – Users can access interactive weather maps that show past, present and future conditions globally, and with U.S.-specific layers to choose such as road conditions, wind speed, dewpoint, UV index and many more.
  • Precise push alerts - Keeps users safe and in-the-know with National Weather Service severe alerts
  • Rain and lightning notifications – Users will never be caught without an umbrella with real-time rain updates, with rain intensity and rain start and stop times. The app will also notify users when lightning strikes nearby and more.
  • Social Reports – Take pictures to share weather, and get weather updates shared by other users of The Weather Channel app nearby.
  • Remote temperatures - Allows users to populate their notification bar with current temps at their favorite locations worldwide
  • Health reports – Health-conscious users can stay informed by monitoring air quality, including mold, pollen levels and flu reports.
  • Weather widgets - Choose from 1x1, 2x2, 1x4 and 4x4 to further personalize the experience.

Users can stay informed on current weather and forecasted conditions with highly accurate, personalized data by downloading the app from Google Play. Check out a demo video for more information.

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The Weather Company: Where the World Gets its Weather
The Weather Company is the world's largest private weather enterprise. Through The Weather Channel (weather.com) and Weather Underground (wunderground.com) brands, The Weather Company provides millions of people every day with the world's most accurate and precise weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens, as well as third-party publishing partners via API. The company has unlimited and unmatched forecast capacity, delivering 13 billion forecast requests per day on average and as many as 26 billion on severe weather days, nearly three times more than any other provider. Through WSI, the world's leading provider of weather-driven business solutions, the company delivers superior professional weather services for industries including media, aviation, insurance and energy. The Weather Company recently entered into an agreement for IBM to acquire Weather’s B2B, mobile and cloud-based web properties, including WSI, weather.com, Weather Underground and The Weather Channel brand. For more information, visit www.theweathercompany.com.