Senior Vice President, Ad Sales
As the senior vice president of ad sales for Weather Group and Entertainment Studios' portfolio of premiere media brands, Barbara Bekkedahl leads the sales team to deliver value and innovation to advertising partners. Barbara is responsible for driving overall ad revenue growth across the portfolio of properties, headlined by The Weather Channel, streaming service Local Now, social media platform Pattrn, and Byron Allen's Entertainment Studios media assets.
In her previous role at NBCUniversal, Barbara served as vice president of Client Solutions where she led business partnerships with top clients, representing NBCUniversal’s portfolio of television and digital properties. Prior to working with Client Solutions, she led the national advertising sales team for the multi-platform Bravo network.
Barbara holds an BA from Colgate University.