Senior Vice President, Ad Sales
As the senior vice president of ad sales for The Weather Channel television network, Barbara Bekkedahl leads the sales team focused on direct sales across the network. Bekkedahl is responsible for driving overall ad revenue growth and client and agency partnerships.
In her previous role at NBCUniversal, Bekkedahl served as vice president of Client Solutions where she led business partnerships with top clients, representing NBCUniversal’s portfolio of television and digital properties. Prior to working with Client Solutions, she managed the national advertising sales team for the Bravo cable network.
Bekkedahl holds an BA from Colgate University and resides in Ridgewood, NJ.