Chief Financial Officer
Bill Higgs serves as chief financial officer at The Weather Channel television network. In this role, he combines financial and strategic expertise to build value, increase profitability and assess risk. Higgs has over 30 years of diverse industry experience including manufacturing, marketing, consumer packaged goods and technology.
Higgs joined The Weather Channel in 2006, and most recently served as senior vice president and chief accounting officer. In that role, Higgs was responsible for all accounting functions. In his current role as CFO, Higgs is responsible for the accounting, tax, financial planning and analysis and facilities functions.
Immediately prior to joining The Weather Channel, Higgs worked for Cott Corporation/Cott Beverages USA as North American director of financial reporting and U.S. national controller. In these positions, Higgs managed a staff in the areas of operations and logistics finance, shared services, general and cost accounting and financial reporting.
Higgs is a Certified Public Accountant and holds a bachelor of science degree in accounting from The University of North Carolina at Chapel Hill.