Senior Vice President and General Manager of Local Now
Michael Senzon serves as Senior Vice President and General Manager of Local Now, The Weather Channel’s OTT and mobile streaming service. In this role, Michael oversees all aspects of Local Now's business and operations. Local Now provides local news, weather, movies and more to 225+ markets across the United States and is available across the digital app and distribution ecosystem.
Michael is a digital executive with a successful track record of leading and evolving digital and social teams at major media organizations. Prior to joining The Weather Channel in 2018, Michael served as the Head of Video for CNBC, where he developed the strategy and built CNBC's digital and social video platforms. Michael led the team to becoming number one in business video. Prior to CNBC, Michael built and led CNN’s first digital video team. He and his team received numerous awards, including an Emmy nomination, for their successful re-imagination of traditional video.
Michael spent his early years rising through the ranks of CNN, starting first as an international desk assistant in 2002, producing for CNN TV and then taking the leap to digital in 2005 where he helped launch CNN Pipeline, CNN’s live streaming network. He spent years creating original segments for CNN's Digital platforms and has also dabbled as a web developer. Before joining CNN, Michael worked at ABC’s “The View” and CBS’s “Late Show with David Letterman.”
Michael holds a Bachelor's degree from Valdosta State University.