Company

Operating Principles

Dr. Greg Postel, equation
Science

The heart of The Weather Channel television network revolves around the science of weather. Our meteorologists work diligently to provide our viewers with the most accurate weather forecasts on television.  

Jim Cantore, hurricane coverage
Safety

This is where we really prove our value in the marketplace – keeping people prepared and safe during severe weather events. It is our most important responsibility and informs every decision we make when it comes to our severe weather coverage. 

Jen Carfagno_Storytelling
Storytelling

Weather is inherently fascinating, and we share our passion and fascination with it through the stories we tell to our audiences – whether it’s during our live programming, our digital content, or at the heart of our long form programming. The more our viewers and users engage with our brands, the more our stories illuminate how weather impacts almost everything people do.