Leading Publisher To Provide Insights to Viewers of The Weather Channel About How Weather Impacts Business
The Weather Channel and BusinessWeek are partnering for a new program segment that will provide viewers with the latest news about ways in which the weather is impacting the business world. Starting Jan. 23, BusinessWeek will provide several news segments each week entitled "The BusinessWeek Business Barometer" during the network's popular early morning program "First Outlook." The segments will be taped at the NASDAQ market site in New York and will be hosted by BusinessWeek Television's Jill Bennett.
"We think we have come up with a winning combination – the leading provider of business news and the leading provider of weather information joining forces to keep viewers in the know about weather-related business matters," said Terry Connelly, senior vice president of programming and production at The Weather Channel. "From how a cold winter will affect energy prices to the economic impact of unseasonably warm weather in Europe, the news slant on The BusinessWeek Business Barometer will target the business audience of our morning program."
"Weather impacts not just business travel, but operations, efficiency and productivity," said William P. Kupper Jr., President, BusinessWeek Group. "We are very pleased to be partnering with the Weather Channel to provide viewers with our unique insights on how weather may affect their business."
The BusinessWeek Business Barometer will be added to weather.com's video content list as a featured video. In addition, weather.com will link to businessweek.com as a source for business news.
About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.