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Press Release

November 10, 2008

"Cantore Stories-On Top of the World" Puts Spotlight on Northernmost Alaskan Town and How People Cope with Living in the Harsh Cold

The Weather Channel® Explores Life in Barrow, AK – the Coldest Village in the USA – in New Program Premiering November 10

ATLANTA – November 6, 2008 -- The people profiled in the upcoming Cantore Stories – On Top of the World would win hands-down in a boasting match about “how cold was it?” Stormtracker Jim Cantore visited Barrow, AK, which is located 330 miles above the Arctic Circle and home to 4,500 residents, to find out how they survive in the harsh climate.

A mixture of reality TV and documentary, Cantore Stories – On Top of the World premieres Monday, November 10, at 10 p.m. ET on The Weather Channel and combines information, human interest, entertainment and science. Among the “one-upsmanship” statements that Barrow residents profiled in the new program can make are:· The annual average temperature is 10.4 degrees; however for six months out of the year, the average temp is below zero.· The record low temperature is 56 degrees below zero.· Snow is possible any day.· Sometimes it’s so cold that even the lungs can get frostbitten.· The sun goes down in late November and doesn’t rise again for two months.· Houses are on stilts so that the structures’ heat doesn’t melt the permafrost underneath. ·

Barrow is so isolated that it is impossible to reach by car.Cantore, who wore four layers of clothes during his visit to Barrow, interviewed many residents, about 60 percent of which are Inupiat Eskimos, to find out why they live in such a harsh environment and how they cope. He goes on the job with a linesman and a construction worker who must work outside everyday, even in the bitter cold. Also profiled are a wildlife photographer who went to Barrow on assignment, but ending up staying for the rest his life, and a life-time resident who made a name for himself in the delivery business by remarkably being out in just a T-shirt and no coat.

Encore presentations of Cantore Stories – On Top of the World will air Wednesday, November 12, at 10 p.m. ET; Saturday, November 15, at 2 p.m. ET, and Sunday, November 16, at 2 p.m. ET on The Weather Channel. In other programming news from The Weather Channel -- ---A series of vignettes is looking at how consumers could be impacted during the winter season ahead by the current economic climate. The special series titled Winter and Your Wallet airs through November 7. Among the topics · Impact on the ski industry – will people curtail their ski vacations to cut back, and how will ski resorts cope with the slowdown?

The Weather Channel correspondent Julie Martin will consider some of the incentives that ski resorts might offer such as paying airline charges for the traveler’s second piece of luggage. · Outlook for the retail industry – is retail going to suffer because of the economy, and what does this mean for the kinds of deals consumers might expect? TWC’s New York correspondent Tetiana Anderson will present her report from the retail business district of New York City. ·

Heating expenses in the winter ahead – what are some “living green” options, and how can these choices save consumers money year-round? ---Premiering on November 24 – Hurricane Season recap.The familiar faces on The Weather Channel that kept viewers informed during hurricane season will appear to discuss what made this busy season so unique and share their experiences. Program host Jim Cantore along with Stephanie Abrams and Mike Bettes, co-hosts of Abrams & Bettes – Beyond the Forecast, and Hurricane Expert Dr. Steve Lyons will be featured in Storm Session – Hurricane Season 2008.


About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.