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October 15, 2008

DirecTV and The Weather Channel Provide America with New Severe Weather Alerts and Localized Weather Applications

Alert Product Part of a Complete Interactive Weather Service Including "Local on the 8s" and On Demand Local Weather

ATLANTA – October 14, 2008 – DIRECTV’s interactive customers now have multiple methods for receiving vital local weather information from The Weather Channel® (TWC). New services include a severe weather alert product, ZIP code-specific weather information during the popular “Local on the 8s” segments, a “Local on Demand” TV service available while watching TWC and through the newly designed DIRECTV ACTIVE™ portal.

The new interactive local weather services, which launched earlier this month on DIRECTV, include:

  • Alert Ticker – For certain severe weather conditions, TWC viewers will see the Alert Ticker appear at the bottom of their screen. This ticker will give them information on the current weather alert(s) and provide a link to the “Local On Demand” application to get more information.
  • “Local on the 8s” Application – DIRECTV viewers of The Weather Channel can now view the popular “Local on the 8s” segments for their specific locale. Presented six times each hour at :08, :18, :28, :38, :48 and :58 minutes past the top of the hour on The Weather Channel (not yet available on TWC HD), viewers can see current conditions, radar maps, details for the day’s forecast and the seven-day forecast automatically for their local area. This content is presented with the iconic “Local on the 8s” jazz soundtrack.
  • “Local On Demand” Application – While watching TWC, DIRECTV viewers can access a menu of interactive weather features for their ZIP code including current conditions, the five-day forecast, regional radar maps, weather alerts and weather for up to five other cities they can ‘save’ as favorites – all while continuing to watch live TWC programming on the same screen. Additionally, DIRECTV customers will be able to access localized weather information for more than 40,000 ZIP code locations across the United States.
  • DIRECTV ACTIVE™ Application - The Weather Channel is now the featured provider of weather content on the newly designed DIRECTV ACTIVE portal providing similar weather information detailed in the “Local On Demand” application. Viewers can access this application by pressing the ACTIVE button on the remote.

“Working with partners to provide up to the minute localized weather content through new technologies has been a hallmark of The Weather Channel,” said Becky Powhatan, executive vice president of distribution and business affairs and general counsel for The Weather Channel. “DIRECTV and its cutting edge applications are a natural fit for TWC, and DIRECTV viewers will reap the benefit, gaining access to the relevant weather information – including severe weather alerts -- on TWC during ‘Local on the 8s,’ ‘Local On Demand,’ or through the DIRECTV ACTIVE portal.”

“DIRECTV has made a commitment to our customers to help them be better prepared for a weather emergency,” said Eric Shanks, executive vice president, DIRECTV Entertainment. “Providing this new alert product plus the ability to pull up a variety of local on demand weather information from The Weather Channel are ways we hope to deliver on that commitment.”


About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.