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August 1, 2007

Ea And The Weather Channel Interactive Present Real-Time Weather In Ncaa Football 08

Unprecedented Videogame Feature Adds a New Level of Realism

Redwood City, Calif., – August 1, 2007 – Electronic Arts Inc. and The Weather Channel Interactive today announced that the recently released NCAA® Football 08 features the ability to experience real-time weather conditions and updates through a service provided by The Weather Channel®. The latest version of the top selling college football video game will use up-to-date information from The Weather Channel Interactive (TWCI) to reflect accurate, real-time weather conditions at NCAA stadiums.

If a winter storm threatens the Northeast, the Eagles of Boston College will play through the snow. Hurricane threatens Florida? See how the Gators field goal kicker deals with 50 mph winds. Through a deal with EA SPORTS, the sporting division of Electronic Arts, The Weather Channel will provide real-time weather to the game via the Internet.

"This is a long-awaited feature for gamers – it is the first sports game we know of where actual current weather conditions will affect weather conditions in the game," said Derek Van Nostran, director of marketing for The Weather Channel Interactive. "The Weather Channel Interactive welcomes this opportunity to work with EA Sports to bring an extra dose of realism to the game."

TWCI provides a custom weather data feed to EA SPORTS for each stadium location. Every time a player with a live Internet connection loads a new game, they have the option to choose real-time weather from TWCI. The video game will then use the current conditions at the selected location to create the weather experience for that game.

"We are always looking to add more realism to the game experience," said Jeffrey Luhr, producer for NCAA Football 08. "Adding real-time weather conditions from The Weather Channel interactive truly helps gamers feel 'in the game.'"

Developed by EA Tiburon, NCAA Football 08 is now available in retail stores on the PlayStation®2 and PLAYSTATION®3 computer entertainment systems, and Xbox® and Xbox 360™ video game systems from Microsoft.


About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All names, logos, team icons, and mascots associated with the NCAA, universities, bowls and conferences are the exclusive properties of the respective institutions. NCAA is a registered trademark of National Collegiate Athletic Association and the NCAA Football logo is a registered trademark of the NCAA licensed to NCAA Football USA, Inc. "PlayStation" and "PLAYSTATION" are registered trademarks of Sony Computer Entertainment Inc. Microsoft, Xbox, and Xbox 360 are trademarks of the Microsoft group of companies. All other trademarks are the property of their respective owners.