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Press Release

January 21, 2010

Explosive New Series Weather Proof Debuts on The Weather Channel Jan. 24

Stephanie Abrams Hosts New Breakthrough Series Testing the Impacts of Extreme Weather Conditions

The Weather Channel® (TWC) premieres its highly-anticipated new series Weather Proof Jan. 24 at 9 p.m. ET, hosted by veteran meteorologist Stephanie Abrams (Wake Up With Al, Your Weather Today). This breakthrough series experiments with the power of nature and how it affects people and property by recreating extreme weather situations to inform and prepare viewers.

Produced by Peacock Productions (Storm Stories, Storm Riders), this fast paced series features Abrams alongside Newton Wimer, whose special effects and stunt work for Hollywood films include Transformers and Twister. Together, they guide viewers through a collection of elaborate tests that simulate severe weather scenarios to demonstrate how weather impacts real-life situations with meaningful findings and life-saving tips. Find out if garage doors can protect homes during a tornado and how windows, roofs and even cars stand up to harsh elements of high winds, debris and fire. Each one-hour episode will feature topics ranging from tornadoes and floods to camping and surviving harsh winter conditions.

“Weather Proof examines the power and effect of weather on the world around us,” said Geoffrey Darby, executive vice president of programming at The Weather Channel. “Viewers will not only gain insight on how to weatherproof their lives but will also enjoy seeing the effects and explosive action that comes with recreating the powerful force of mother nature.”

Throughout TWC’s Sunday night programming block, which features Weather Proof (9 p.m. ET) and Cantore Stories (10 p.m. and 10:30 pm. ET), the network will continue to deliver local weather forecasts graphically on the lower portion of the screen. Prior to and following these programs, PM Edition recaps the day’s top weather stories to provide viewers with the latest expert forecast and weather news and information. These new programs are the latest in TWC’s long tradition of featuring weather themed entertainment, which in the past has featured favorites such as Storm Stories and When Weather Changed History.


About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.