When Weather Changed History Achieved Record Results
ATLANTA (January 30, 2008) - When Weather Changed History on The Weather Channel drew the most viewers of any show launch ever aired on the all-weather network. Launch week for the first episode featuring the space shuttle Challenger began January 6.
"The launch of When Weather Changed History was seen by more people than any other show in the history of The Weather Channel," said Kaye Zusmann, VP of programming strategy and development at The Weather Channel. "Nothing like this series has ever been seen on TWC, and its compelling content, insider interviews and amazing HD visual footage have struck a chord with viewers."
The cumulative number of viewers for the program during the launch week was more than 21 million. Other noteworthy results include:
- Cumes increased at least 27 percent on average per day across all demographics and households.
- The average rating for the program increased 21 percent in households and 30 percent in A25-54 in comparison to the averages for the same time periods in fourth quarter of 2007.
- The Sunday 9 p.m. premiere program outperformed the same time period on TWC by 26 percent in households and 38 percent in A25-54 in comparison to the average in fourth quarter of 2007.
When Weather Changed History, the newest high-definition series from The Weather Channel, depicts suspenseful dramas offering the often-surprising effects of weather on well known historical events. TWC uncovers key moments with rare insider and first-person stories that disclose unexpected facts about history, focusing on the epic, and often heroic, struggle of man against the power of nature - and the dangers of underestimating that power. The dramatic documentary series premiered on the all-weather network Sunday, January 6, with an episode on the space shuttle Challenger. The one-hour series airs every Sunday night at 9 p.m. ET and 11 p.m. ET.
In conjunction with the new series, The Weather Channel also launched a new When Weather Changed History Web site, which looks to be the channel's best performing promotional microsite ever created to support a series.
About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.