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August 9, 2012

Media Alert: The Weather Channel Presents "Burned Out"

Special spotlights United States’ record heat and drought, one of the worst since the 1930’s Dustbowl


WHAT:   This year’s record-breaking heat has impacted millions of people across the country. Coupled with little to no rain, several regions in the United States are experiencing some of the driest months meteorologists have ever seen. In fact, the National Climatic Data Center considers this the largest drought in more than 50 years, and the 10th largest in the past century – one of the worst since the Dustbowl of the 1930s, devastating corn and cattle farmers and having an impact on food prices. Conditions were no doubt compounded by July 2012 marking the hottest July and hottest month on record for the nation. But soaring temperatures are more than a temporary nuisance. The extreme heat has had far-reaching implications and is affecting everything from wallets and kitchen tables to roads and the air we breathe.

Tune in as The Weather Channel airs “Burned Out,” a half-hour special chronicling the excessive heat and drought that is affecting millions all over the country. Produced by Peacock Productions, the special will also examine the ripple effects of extreme heat and how it will ultimately alter people’s lives as we’ll all become “Burned Out.”  

WHEN:   Sunday, Aug. 19, at 9 p.m. ET.                                       

MORE:   Visit www.weather.com/press for more information and images. 


About The Weather Channel Companies

The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, WSI, and Weather Underground. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 30 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. Online weather service Weather Underground is based in Ann Arbor, MI, and San Francisco, and has developed the world’s largest network of personal weather stations. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.