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April 12, 2013

Michael Rubin to Lead Long Form Programming at The Weather Channel

MSNBC Executive To Take on Additional Role

Atlanta – April 12, 2013 – The Weather Channel (Weather) today announced that Michael Rubin, vice president of long form for MSNBC, will be leading the long form programming group at Weather. Rubin will be responsible for all aspects of long form programming, including development and scheduling for the network. He will continue in his current role at MSNBC, an example of Weather’s ongoing partnership with NBCUniversal, one of its three owners. Along with its comprehensive live coverage of local and national weather, The Weather Channel features weather-themed original series such as Forecasting the EndHacking the Planet and Coast Guard Alaska. Rubin will report to David Clark, president of The Weather Channel network.

“Michael brings a great understanding of how original programming works at a news and information network, which he has demonstrated with his successful track record at MSNBC,” said Clark. “We look forward to his impact on our expanding slate of originals.”

Rubin has been vice president of long form for MSNBC since 2006, overseeing all aspects of long form programming, development and scheduling for the weekend primetime block. Under his leadership, MSNBC weekend primetime passed all cable news competitors in the key ratings demos, ranking No. 1 among younger viewers 18-34 for 30 consecutive quarters and No. 1 among A25-54 for 12 straight quarters. Prior to MSNBC, Rubin spent 13 years at CBS News, working on primetime magazine shows, culminating as an executive producer.

Previously, Rubin spent 10 years in local news, including WTVN (Columbus, OH), WXYZ (Detroit, MI) and WCBS (NYC). A graduate of the NYU Film School, Rubin has been nominated for over 15 local and national EMMYs, winning eight times. His productions have won two DuPont Columbia Awards. A native of Columbus, Ohio, Rubin resides in New York and will split his time between Weather and MSNBC’s New York offices.

The Weather Company: Where the World Gets its Weather

Through The Weather Channel, weather.com, Weather Underground, Intellicast.com, and third-party publishing partners, the company provides millions of people every day with the world's best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens. Through WSI and Weather Central, the company delivers superior professional weather services for the media, aviation, marine and energy sectors. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.