TWC Ranked No. 1in Household, P2+ and A25-54 Cume Among the News Networks; Included Record Day for Digital Properties with 122 Million Page Views
Coverage of last weekend's blizzard that walloped the East Coast ranked The Weather Channel® (TWC) number one among the news networks (CNN, FOX News, CNBC, MSNBC and Headline News) in Household, P2+ and A25-54 cume according to Nielsen research.* On Saturday, TWC ranked number one in ratings in the sought after 25-54 demo among other cable news and information networks, which was the best day for the network so far this year.**
The digital properties of The Weather Channel, which include the weather.com site and The Weather Channel Mobile Web, also had a record-breaking weekend covering the blizzard of 2009.
The Weather Channel had a total of 122 million page views on Friday, the highest single-day total in its history. *** This eclipsed the previous record, set only 10 days before, by millions of page views. This accelerating growth is driven in part by exploding demand for trusted Weather Channel content on mobile devices, especially in times of dangerous severe weather. In addition, Web cameras on weather.com were featured as part of the storm coverage and contributed to the increase in Web traffic by offering users real-time videos of weather conditions in their area.
For round-the-clock coverage millions turned to The Weather Channel across all platforms for the latest, most in-depth coverage and severe weather alerts as the blizzard of 2009 set snowfall records on the East Coast. In the morning, viewers tuned to Wake Up With Al and Your Weather Today to check on weather developments as they started their day. Throughout the day, they visited weather.com and while on the go, the latest coverage from The Weather Channel was available on the mobile Web and mobile applications. Together, these platforms delivered trusted weather content from the leading weather authority.
*Nielsen Media Research-Nielsen Media Research/Npower. /Unification: 11/16-12/18/09/1 Minute Qualifier (Fri);/Unification: 11/16-12/19/09 (Sat); 11/16-12/20/09/1 Minute Qualifier (Sun). **Nielsen Media Research-StarMedia/MultiTrak-Program/Daypart/Time Period Averages Total Day (3a-3aMS) ***Includes weather.com, Mobile Web, Mobile Applications, The Weather Channel Desktop , International sites, and WeatherBonk.
About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.