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July 29, 2009

Nearly 8 Million Viewers "Woke Up With Al" on The Weather Channel

Wake Up With Al on The Weather Channel has been successful in giving a new look to the all-weather network's morning prime time.  The morning show reached nearly 8 million viewers1 while increasing the time slot by 15 percent for adults aged 25-54 and by 18 percent for 18-49.2  The premiere week for the show, featuring Al Roker and Stephanie Abrams, began July 20. 

The cumulative number of viewers for the program during the launch week was nearly 8 million (7,894,00 P2+ for 6A+10A).1  Also noteworthy, the median age for Wake Up With Al dropped to 45, a decrease from the 51 from the previous four-week average median age at 6 a.m.3

In addition, the new Your Weather Today from 7-10 a.m. ET has also seen a bump since the premiere of Wake Up With Al.  Delivery increased 19 percent for adults 18-49 and 7 percent among adults 25-54 compared to the prior four-week average.4  The new Your Weather Today is hosted by Abrams and Mike Bettes.

Wake Up With Al, the new morning show on The Weather Channel, gives viewers a new way to start the day.  Hosted by Al Roker live from New York City and TWC meteorologist Stephanie Abrams live from Atlanta, the fast-paced show has a fun, informative focus on weather with helpful morning information and interactive segments.  It includes live news headlines from MSNBC, live weather and climate-related business stories from CNBC, weather forecasts, top weather stories of the day and the beloved Local on the 8s weather forecasts.  Wake Up With Al airs from 6-7 a.m. ET and 10 a.m. ET (7-8 a.m. PT) with necessary live updates for West Coast viewers.

1 Nielsen Media Research/NPOWER.  Cume of 7,894,000, P2+, 1 min qualifier, 100% Unification, 7/20-7/24/09, Time Period 6a + 10a combined reach, Subject to Qualifications  

2 Nielsen Media Research/StarMedia.  A18-49 and A25-54 avg Live delivery 7/20-7/24/09, M-F 6a-7a Time Period versus avg delivery among same demos at M-F 6a-7a, July 2008, Subject to Qualifications

3 Nielsen Media Research/NPOWER.  Live Median Age, P2+, Time Period 6a-7a, 7/20-7/24/09 versus 6/22-7/17/09 , Subject to Qualifications 4 Nielsen Media Research/StarMedia. MF 7a-10a, 7/20-24/09 vs. prior 4 weeks (6/22/-7/17/09)


About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.