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Press Release

September 20, 2007

New Broadband Site Demonstrates The Link Between Adventure Sports And Weather

The Weather Channel® Launches New Web Site and Contest for Second Season of Epic Conditions

ATLANTA – September 20, 2007 – Heli-snowboarding, ice climbing, skydiving, freeride mountain biking. Be the first to experience these extreme sports virtually with the Epic Conditions broadband site from The Weather Channel® (TWC). Full episodes of the program's new second season are now available online until the show premieres October 1 in HD on TWC.

The Web site enables viewers of the new HD season of Epic Conditions to experience these exciting outdoor adventures on-demand. With today's re-launch of the Epic broadband channel, the site includes features such as video highlights from each episode and an online viewing guide with links to full episodes. Original video content allows viewers to discover little-known activities like slacklining and wingsuit flying, watch classic extreme sport profiles, and get in the action with point-of-view photography. Also available on the Epic site is an interactive map called "Epic Escapes" charting all of the shows' locations with their current weather conditions and information on each extreme sport.

"Epic Escapes" also invites viewers to take part in an enter-to-win sweepstakes for an Epic vacation to one of the locations seen on the program. The online sweepstakes offers a chance to win a vacation to one of the Epic Conditions destinations (Alaska, Hawaii and Yosemite Park, CA). Sponsored by Nissan, the sweepstakes can be entered once daily per person. Three winners, to be picked throughout October, will also receive a Panasonic digital camcorder and the opportunity to chronicle their own Epic adventure to be featured on the Web site.

The new Epic broadband channel now has an updated design that features the Brightcove video player. With this new player, users are able to e-mail video clips to friends and search for their favorite extreme sports clips from the Epic video library. Users can also submit their own video clips to show off their extreme sports adventures. Full episodes of the second season of Epic Conditions will be offered online until the season starts October 1, joining episodes already available from season one. Short highlight video clips from each episode will remain online after October 1 along with original Epic video content.

"The Epic broadband channel brings another level of involvement for our extreme viewers," said Tom Flournoy, vice president, advanced media at TWC. "Online content complements the dramatic scenic photography and spectacular action of the show to allow a daily dose of weather adrenaline."

Available in HD, the second season of Epic Conditions features those perfect moments when the right weather creates dynamic sports opportunities. Starting October 1, it will air every weeknight from 7-7:30 p.m. ET and will re-air at 11 p.m. ET. The series is produced by Warren Miller Productions, known for jaw-dropping visuals in the extreme sports arena. The new episodes follow world class athletes and acclaimed scientists as their worlds converge, wherever "epic conditions" occur.


About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.