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December 14, 2009

Snow Joe Power Tools Sponsors Winter Lifestyle Tips on The Weather Channel

Snow Joe Featured as First-time Sponsor on TWC

The Weather Channel® (TWC) announces Snow Joe® as a first-time sponsor on the all-weather network with ads running this week, Dec. 14.  Snow Joe snow throwers will be featured as part of TWC's winter lifestyle vignettes on "Winter Home Safety," "Survive Winter Storms" and "Winter Walking." Snow Joe's 30-second commercial also will air throughout TWC's programming including Your Weather Today, PM Edition, Weather Center and Weekend View.

"With winter approaching, viewers can appreciate our winter lifestyle segments offering smart winter solutions ranging from home safety tips to preparing for winter storms," said Chris Raleigh, senior vice president and general sales manager for The Weather Channel. "This is also a terrific opportunity to showcase seasonal products on our network such as the Snow Joe line of outdoor tools." 

The theme for the Snow Joe commercial, "Snow Days," aims to bring fun back to winter, showing consumers that there is an easier snow removal solution available to effortlessly clear snow from steps, sidewalks and driveways.  With less time devoted to tedious winter chores, consumers will have more time for more enjoyable winter activities. 

"Unfortunately, the winter season gets a bad reputation as a ‘hassle,' mostly because of the chores that come with snow," said Joseph Cohen, CEO and president of Snow Joe. "Our goal is to show consumers that there are affordable snow clearing options available that make the job easy so they can make the most of winter."

Snow Joe offers both gas and electric snow throwers with models made to clear snow from a half-inch to 20 inches deep.  Snow Joe snow throwers are sold at Lowe's, Sears, Ace Hardware, True Value Hardware and Walmart stores in snow regions nationwide; at Lowe's Canada, and Walmart Canada; and online at http://www.snowjoe.com/

The Weather Channel helps viewers get ready for the winter season with preparation tips on air and online.  At www.weather.com/ready, useful information can be found on how to protect homes from winter's hazardous conditions and preparing for blizzards, freezing rain and sleet. Plus, get expert advice on everyday home repairs and energy efficiency improvements.

To learn more about TWC programming, visit www.weather.com/tv


About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.