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June 25, 2012

Surf’s Up For Lifeguard! On The Weather Channel

Network Orders Season Two of Docu-Series...Which Isn't All Fun in the Sun

The Weather Channel Companies(TWCC) announced today that it has ordered a second season of "Lifeguard!," produced by LMNO Productions. The series follows the men and women who guard the treacherous and varied terrain of 150 miles of California coastline.

"Life may look like a beach for lifeguards, but it certainly isn't always fun in the sun," Michael Dingley, senior vice president of content and development for The Weather Channel Companies. "'Lifeguard!' takes viewers to the front line of the dangers people face on the shore and in the water, and showcases the heroic efforts of the brave men and women who come to their rescue on a daily basis."

Southern California is home to one of the most famous coastlines in the world. From Malibu to San Diego lie some of the busiest, most popular beaches in America, and "Lifeguard!" offers an up close and personal view from the lifeguards themselves - the bravest, best-trained lifeguards in the world, who make more than 10,000 saves a year.

The second season of "Lifeguard!" features 13x 30-minute episodes and will premiere January 2013. The series first premiered on The Weather Channel in February 2012. The first season also consisted of 13x 30-minute episodes.

"Lifeguard!" is part of The Weather Channel's growing stable of long-form original content, which also includes "Coast Guard Alaska," "Iron Men," "Ice Pilots," "Hurricane Hunters," and upcoming series "Coast Guard Florida" (October 2012), as well as the docu-series anthology Braving the Elements, featuring "Turbine Cowboys," "Pyros" "Lights Out" (August 14), "Iceberg Hunters" (September 18) and "Reefmakers" (October 2012).


About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 30 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.