Celebrity Guest and TWC Personalities to Lead Presentations and Activities
ATLANTA, Ga. (December 5, 2007) - The 22 eco-ambassadors selected to attend the Forecast Earth Summit by The Weather Channel will experience speakers, discussions and hands-on activities. Speakers will include scientists Dr. Heidi Cullen and Dr. Marcus Eriksen of The Weather Channel, actress and environmentalist Hayden Panettiere, and musician and philanthropist Adam Garner, among others.
Participating students at the Forecast Earth Summit will work together with Dr. Eriksen to create a boat made entirely of recycled materials. Together with the students, Dr. Eriksen will launch the eco-canoe in to the Potomac River as an example of eco-ingenuity and teamwork. The students will also create a public service announcement (PSA) that will air on The Weather Channel network, online at weather.com and in selected local television markets.
In addition, eco-ambassadors will tour Capitol Hill, the well known Sidwell School and the Koshland Science Museum. Other activities include an endangered species presentation by Jarod Miller and his animals, a focus group with the National Environmental Education Foundation, environmental issues panel discussion, photographs with Hayden Panettiere, and an iChat interview with Taylor Francis, the youngest-ever speaker trained personally by Al Gore to spread the message about the climate crisis as part of The Climate Project. The agenda also includes organic meals, eco-friendly transportation and stays at an environmentally "green" hotel.
Created by The Weather Channel, the Forecast Earth Summit will focus on environmental education and provide interaction with numerous environmental leaders, enthusiasts and scientists, including Dr. Heidi Cullen, climate expert at The Weather Channel. The Weather Channel recently announced the group of 22 high school "eco-ambassadors" selected through a nationwide essay contest to showcase their passion for helping the environment. The 22 winning students, representing 14 states, will participate in the upcoming Forecast Earth Summit December 7 - 9, 2007, in Washington, D.C. For more information on the Forecast Earth Summit and a list of winners, visit www.weather.com/press.
MORE ON SPEAKERS AND TOPICS (in order of appearance)
Kickoff Speaker: Hayden Panettiere When she isn't saving the world on the television show "Heroes," Hayden Panettiere is out saving the world in real life. Best known for her role as superhero Claire Bennet, Panettiere has also made headlines for her environmental outreach. Panettiere began her acting career in commercials, moved on to soap operas, and has since appeared in many feature films and TV movies. Panettiere will also speak about her involvement in the Save the Dolphins campaign and the "Declare Yourself" to vote initiative (http://www.declareyourself.com/).
Welcome and Overview: Dr. Heidi Cullen Climatologist at The Weather Channel, Dr. Heidi is the host of "Forecast Earth: This Week," the weekly climate program on The Weather Channel that airs Saturdays at 5 p.m. ET. She has been with The Weather Channel as climate expert since 2003 and has the key responsibility of adding explanation, depth and perspective to climate stories on air and online. Prior to joining The Weather Channel as a climatologist in 2003, Dr. Heidi was a scientist with the National Center for Atmospheric Research and the International Research Institute for Climate Prediction.
Zoology Presentation: Jarod Miller Jarod Miller is a young naturalist, zoologist and lecturer on captive management and wildlife conservation. At 25, he was the youngest accredited zoo director in the country. The production company he created, Wild Encounters, provides U.S. students an opportunity to learn about the world's animal habitats. Host of his own TV series, "Animal Exploration with Jarod Miller, he is also a regular guest on shows such as The Today Show and The Tonight Show with Jay Leno.
Recyclable Materials: Dr. Marcus Eriksen Dr. Marcus hosts "Commmando Weather" on The Weather Channel. An advocate for "showing" rather than "telling, he'll do anything in the name of weather, such as standing knee deep in a landfill, crawling through a storm drain or diving through ocean pollution. He is also director of education and research for the Algalita Marine Research Foundation.
Environmental Philanthropy: Adam Garner Adam Gardner sings and plays guitar in his band, Guster, and is co-director of the non-profit organization Reverb. Reverb educates and engages musicians and their fans to promote environmental sustainability. Gardner and Reverb have worked with more than 650 concert events and 45 major tours including Dave Matthews Band, Bonnie Raitt, John Mayer, Sheryl Crow and the Red Hot Chili Peppers.
About Forecast Earth
A leader in the area of climate change and the environment, The Weather Channel airs "Forecast Earth: This Week," an original weekly program on climate change and publishes Forecast Earth online, a Web site which presents the issues and a dialogue around a wide range of climate and environmental-related topics. The program airs on Saturdays at 5 p.m. ET, with a re-airing on Sundays at 5 p.m. ET. The television show and the Web site enable viewers to become even more knowledgeable about environmental issues and what they can do to make a difference. Show host Dr. Heidi Cullen has been with The Weather Channel as climate expert since 2003 and has the key responsibility of adding explanation, depth and perspective to climate stories on air and online. For more information, visit www.weather.com.
About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.