Themed Week Kicks off April 4 with Online Tornado Simulator and Brand New Season of ‘Storm Stories'
The Weather Channel (TWC) kicks off "Tornado Week," its most popular programming event, with a whole new look and approach - allowing the viewer to experience the thrill of the storm. Complementing a week of tornado-themed programming, TWC will launch a tornado simulator, to experience and control a custom tornado - sending simulated pigs, trains and automobiles flying through the air.
"Tornado Week" begins with a brand new season of Storm Stories April 4 at 8 p.m. ET, hosted by meteorologist and Storm Tracker Jim Cantore. In addition, TWC will broadcast live reports with tornado experts Mike Bettes and Dr. Greg Forbes from locations where tornadoes have touched down.
"Tornado Week" programming line-up and specials include:
- Along with host Jim Cantore, witness harrowing and inspiring tales from survivors and rescuers battling amazing weather events in Storm Stories beginning with "Enterprise Tornado," where Alabama high school students witness the destruction and aftermath of a powerful EF-4 tornado. The new season kicks off with six new episodes premiering during "Tornado Week."(See following page for episode descriptions)
- "Into the Tornado" simulator game launches March 29 at www.weather.com allowing thrill-seekers to get as close as anyone should ever get to a tornado. The game will allow users to build their own tornado by selecting the wind speed, size and objects they want to test. Drop in a hot rod, a locomotive or even a pig to see how a tornado impacts an assortment of objects.
- To bring viewers even closer to tornadoes, TWC will offer live reports from the field with meteorologist Mike Bettes and severe weather expert Dr. Greg Forbes, who will be in Greensburg, KS, on April 4 and in Parkersburg, IA, on April 6, where destructive tornadoes have touched down in both cities.
- Get a sneak peek of the first two episodes of Storm Riders on April 4 at 9 p.m. ET. This raw, behind-the-scenes storm hunt follows scientists who are armed with nothing more than a meteorology degree, map and cell phone as they rely on their metrology education and gut instincts to get them to the center of the storm.
- Special premiere episode of Weather Proof "Tornadoes: The Twisted Truth," with meteorologist Stephanie Abrams premieres April 4 at 10 p.m. ET. Tornadoes produce some of the most intense weather conditions on the planet. Abrams and special effects technician Newton Wimer reveal how your home or car stacks up against deadly twisters.
- Tornado-related episodes of It Could Happen Tomorrow, When Weather Changed History and additional episodes of Storm Stories will be shown throughout the week of April 4-10.
"Tornado Week" will also be featured on http://www.weather.com with tornado-related tips and information. Dr. Forbes, Bettes, Cantore and Abrams will provide blog entries and updates in real time throughout the week on Twitter (@tornadoweek)and Facebook (www.facebook.com/tornadoweek).
About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.