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January 12, 2011

The Weather Channel Again Proves to Be Consumers’ Go-to Weather Resource during January Southeast Snowstorm

TWC leads cable news nets; digital properties see more than 175 million daily page views

The Weather Channel Companies(TWCC) saw strong television ratings and record-breaking days across its digital properties during this week's severe ice and snow storm that came from the West Coast to impact the Midwest, Southeast and Northeast.  Consumers responded to severe winter weather Jan. 8-11 by turning to TWCC's most reliable and helpful information on air, online and on mobile. 

The weather.com site, a top-15 web property, saw its second highest traffic day ever Jan. 11 and its fourth highest Jan. 10.  Traffic will continue today, Jan. 12, as severe weather continues to impact the Northeast.  New highs were also seen for TWC mobile Web as well as applications such as TWC for iPhone, Android, and iPad.  According to internal numbers1, highlights include the following: 

  • Total digital page views on Jan.11 reached 176.6 million page views, making it the second highest page view day ever for The Weather Channel. Jan. 10 exceeded 172 million, ranking it the No. 3 day. The top record is from Feb. 9, 2010, with about 178 million page views.
  • Mobile Web and mobile app page views represented 42 percent of total page views.
  • weather.com generated more than 95 million page views Jan. 11, ranking it weather.com's second highest day behind Feb. 9, 2010. Jan 10 was the fourth highest day with 94 million page views.
  • weather.com saw more than 15.3 million visitors Jan. 11, its second highest daily unique visitor total behind only Feb. 9, 2010.
  • Jan. 10 saw 3.5 million video streams, the highest total since Hurricane Earl last Aug.-Sept.
  • Mobile Web achieved its highest page view day ever with 13.7 million page views Jan. 11.
  • The Weather Channel for iPhone app saw its highest performing day with more than 32 million page views on Jan. 9.
  • The Weather Channel for Android app saw 21.2 million ad serves on Tuesday, almost double the ad serves Android averaged daily in Jan. 2010.
  • The Weather Channel for iPad saw 2.6 million page views, and TWC Desktop application produced 6.0 million impressions on Jan. 11, 23 percent above the Jan. 2010 daily average.

TWC offered the most comprehensive cross-platform weather coverage during the storm, including live television coverage from Charlotte; Atlanta; Macon, Ga.; Grenada, Miss.; New York City; Washington, D.C.; Boston and Revere, Mass.  Network ratings highlights include:

  • More than 43 million people watched TWC's coverage of the 2011 Southern Storm from Jan. 8-9 (6 a.m.-6 a.m.), reaching more people than any other cable news network.2
  • No.1 among cable news networks for persons 25-54 during Sunday Prime (7-11 p.m.).3
  • Weekend coverage (Jan. 8-9, 6 a.m.-6 a.m.) bested the network's Jan. 2010 Total Day performance by 85 percent among households and 95 percent among persons 25-54 (Mon.-Sun., 6 a.m.-6 a.m.).4
  • TWC Prime Time for the weekend (Jan. 8-9) more than doubled TWC's prime time average for January 2010 (Mon.-Sun. 7 p.m.-11 p.m.) among households and persons 25-54.5

Visit The Weather Channel on television, online, on mobile and on iPad to stay informed of the most accurate, up-to-date weather information available.  


About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.