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January 6, 2011

The Weather Channel Announces New Prime Time Schedule for 2011

Original Programming with Live Updates and Local Weather On Screen Begins Weeknights at 8 p.m. ET

ATLANTA (January 6, 2010) - The Weather Channel today announced a new prime time network schedule set to debut January 31 that will feature two-hour original programming blocks preceded and followed by one-hour editions of the popular live evening show Weather Center.  Beginning at 8 p.m. ET, viewers will see original programs such asStorm Stories, When Weather Changed Historyand It Could Happen Tomorrow.  During all original programs, viewers will seehyperlocal current weather conditions and forecasts for their community on the bottom of the screen, along with "Local on the 8s" and live weather updates delivered at the top and bottom of every hour, making viewers never more than 30 minutes from a live forecast update.

"The Weather Channel has always had original programming - shows like Storm Stories have been viewer favorites for years.  The new schedule will now make it easier for viewers to find those shows along with their local forecast on screen and ‘Local on the 8s', said Bob Walker, executive vice president, marketing and cross platform development.  "Live weather coverage is the foundation of our network and makes up the vast majority of our content, and we think the addition of originals in prime time, featuring live updates twice an hour, gives our viewers more of what they have told us they want." 

Original programs on The Weather Channel will take a deeper exploration of the weather, going beyond forecasts to focus on the science behind weather and the impact of weather.  Following is the weekday schedule beginning January 31, 2011. Click the image below for a PDF of the schedule:

The mission of TWC is to be best at covering weather, locally and across the United States. When severe weather strikes, The Weather Channel preempts original programming to continue with its award-winning live coverage of weather events as it has done successfully for many years. This is a frequent occurrence - most recently, during the lake effect snow in early December and the Christmas weekend blizzard, original programming blocks were preempted every day to continue coverage highlighted by live field reports and analysis from the severe weather expert team.


About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.