The Weather Channel(TWC) will premiere its new series "Weathering Disaster" on Saturday, Sept. 17, at 8 p.m. ET (repeating at 11 p.m. and 2 a.m. ET). Sponsored by Farmers Insurance, "Weathering Disaster" is a 30-minute, six-episode series. Each episode introduces viewers to individuals whose homes were destroyed by severe weather and follows their efforts to rebuild in their communities working with volunteers and their insurance company. The series spans several natural disasters, including wildfires in Yorba Linda, CA; tornadoes in Sherwood, AR, Harrah, OK, and Joplin, MO; Hurricane Ike in Texas, and more.
"‘Weathering Disaster' shares the inspiring stories of how people can unite and do great work after disaster strikes, and Farmers Insurance is happy to be a part of that response effort," said John Ingersoll, vice president of advertising for Farmers Insurance. "We are proud to take part in this opportunity to help spread the message that in the face of adversity, people and organizations can come together to move forward."
"Weathering Disaster" content will also have a digital component, also sponsored by Farmers Insurance. Both weather.com and a TWC mobile mini-site will feature video clips from the show, behind-the-scenes information and clips, before and after photos, and more.
In addition to premier series sponsor Farmers Insurance, generous donations of severe weather preparedness goods were made by Kohler Power Systems, Coleman and RadioShack to the people and communities featured in the series.
"The Weather Channel long-form content strategy focuses on exploring weather and how it affects people in their everyday lives. Weather-wise, there is nothing more dramatic and disruptive to everyday living than a natural disaster," said Bob Walker, executive vice president and general manager of networks and content, The Weather Channel Companies. "‘Weathering Disaster' speaks to our expertise and demonstrates the power weather has to change lives in an instant."
About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.