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Press Release

November 8, 2010

The Weather Channel Announces Second Annual ’Guaranteed White Christmas’ Contest

One lucky winner will receive the gift of snow on Christmas day plus $15,000 cash prize

(Nov. 8, 2010) - The Weather Channel® (TWC) gets into the holiday spirit with its second annual "Guaranteed White Christmas" contest that will bring the magic of snow on Christmas Day to one location, no matter the forecast.  Last year, TWC made it snow in The Florida Keys for the Livingston family, and beginning today, contestants can enter this year's contest  at www.weather.com/whitechristmasby uploading a short video describing why they deserve the ultimate gift of snow on Christmas Day.

Many dream of waking up to a white Christmas with crisp snowflakes falling to the ground, and who better than the leading weather provider to make that dream come true?  TWC will broadcast live from the winning location from 9 a.m. - 2 p.m. ET on Dec. 25, as the winner's yard transforms into a winter wonderland blanketed with genuine snow.  TWC meteorologist Adam Berg will provide on-air reports to capture all of the day's excitement and get reactions from the winner along with family, friends and neighbors. Festive activities during the day will include an ice skating rink, Christmas tree decorating station, hot chocolate station and much more. 

Sears will be this year's presenting sponsor for TWC's "Guaranteed White Christmas" contest, which will be open to residents of the continental United States Nov. 8 - Dec. 5 (see below for official rules). Qualifying video submissions will be reviewed by a panel of judges from TWC and based on uniqueness and creativity of the video entries, two finalists will be selected along with one grand-prize winner.  As if receiving snow wasn't enough, the grand-prize winner will win a $15,000 cash prize plus a $1,500 Sears shopping spree and a Tassimo Hot Beverage System.  Each finalist will receive a $2,500 cash prize, a $250 Sears gift card and a Tassimo Hot Beverage System.  The grand-prize winner will be announced on or around Dec. 10.

To learn more about the contest, visit www.weather.com/whitechristmas

The Weather Channel Guaranteed White Christmas Contest Official Rules: NO PURCHASE NECESSARY TO ENTER OR WIN. A purchase will not improve your chances of winning. Void where prohibited. The Weather Channel GUARANTEED WHITE CHRISTMAS Contest ("Contest") will begin on November 8, 2010, at 9:00:01 A.M. ET and end on December 5, 2010 at 11:59:59 P.M. ET ("Contest Period"). Entrants must upload a video in accordance with the terms and conditions of these Official Rules. All times in the Contest refer to Eastern Time ("ET"). Contest is subject to all applicable federal, state and local laws.


About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.