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Press Release

June 18, 2010

The Weather Channel Brings Surf, Sand and Fun With Its Ultimate Summer Beach Party Contest

Enter for a Chance to Host the Ultimate Beach Party - No Matter the Location

The Weather Channel® (TWC) made it snow in The Florida Keys last Christmas for one lucky winner and this summer, the leading weather provider will bring plenty of sand, water and entertainment for another lucky winner in TWC's "Ultimate Summer Beach Party" contest. If you can't get to the beach, let TWC bring it to you. It could be 70 degrees in Missouri or 40 degrees in Indiana, but no matter the location, TWC will offer someone the "Ultimate Summer Beach Party" to host, complete with water features and sand castles.

The contest runs June 14 - July 4 and contestants can enter by submitting a short video describing why they deserve to host a summer beach party in their backyard. America can tune in live on Sunday, July 25 from 8 a.m. - 2 p.m. ET, to watch as TWC hauls in sand and water to the lucky winner's home. TWC will broadcast from the party with on-air reports from meteorologists Jen Carfagno and Adam Berg to capture all of the day's excitement and get reactions from the winner along with family, friends and neighbors.  

In addition, Berg will travel to some of America's most popular beach destinations weekend mornings beginning June 19 - July 18.  Tune in as Berg showcases favorite summertime activities from building sandcastles and grilling to participating in various water sports, all of which helps make for the perfect beach party.

TWC's "Ultimate Beach Party" contest is open to residents of the continental United States. The contest will reward one grand-prize winner along with three finalists, one of which viewers voted on as a fan favorite. To select a fan favorite, viewers are encouraged to vote for their favorite contestant video submission.  Winners will be chosen by a panel of judges from TWC based on uniqueness and creativity of their video submissions.  Finalists will receive a TWC prize pack.


About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.