Most-Watched Cable News Channel For Second Straight Weekend As Nearly 57 Million Viewers Tuned In To Follow Expert Coverage of Hurricane Hanna
September 9, 2008 -- For the second weekend in a row, hurricane coverage on The Weather Channel reached more viewers than the cable news competition. The Weather Channel reached 57 million unduplicated viewers during the three-day coverage of Hurricane Hanna, Sept. 5 - Sept. 7*, achieving the highest Total Day (6am-6am) cume of any news network, according to Nielsen research**.
Cume for the same period for other news networks were: 48 mil for CNN, 42 mil for Fox News and 37 mil for HLN. The Weather Channel also beat the news competition within the 25-54 demo (3am-3am) on Sat, 9/6, with a 0.34 rating on the day of landfall. Ratings in the same period for other networks were: a 0.29 for Fox News and a 0.28 for CNN.
The Weather Channel also continued to serve online users during Hurricane Hanna as users turned to weather.com for the latest on the storm. During the weekend the site had 70% higher page views than an average weekend and video views were 11 times higher than an average weekend.
"These ratings demonstrate that when faced with the threat of severe weather, viewers trust The Weather Channel because we have the most experienced team in the field and in the studio, all focused on keeping people informed and safe.," said Ray Ban, executive vice president, programming and meteorology, The Weather Channel.
The Weather Channel achieved a 0.6 Total Day* (6 a.m-6 a.m.) HH rating representing over 611,000 homes as Hurricane Hanna threatened residents of the Mid-Atlantic seaboard over the weekend (9/5 - 9/7/08). The top quarter hour for The Weather Channel occurred on Sat. 9/6 at 10:00AM with a 1.5 peak household rating, delivering an average 1.4 million homes.
*9/7/08 data available through 3am only **Source: Nielsen Media Research/NPower. Live, 6a6a Time Period Reach, 9/5-9/7/08, P2+, 1 min qualifier.
About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.