First-Time Live Coverage From Cuba and New Interactive Hurricane Tracker Helps Keep Consumers Safe and Follow Storm’s Path
ATLANTA (August 23, 2012) – As Isaac progresses through the Atlantic Ocean and to the Gulf of Mexico, The Weather Channel will cover a tropical storm live from Cuba for the first time ever, giving viewers an eyewitness account of the storm’s effects. As Isaac threatens to affect millions of people, The Weather Channel Companies (TWCC) is fulfilling its mission to help prepare and keep people safe during severe weather events. The company is taking extensive measures across all of its platforms – TV, online, mobile and tablet – to keep viewers and users informed. Measures include:
TV: The Weather Channel will send meteorologists out in the field to cover Tropical Storm Isaac as it heads to the Gulf of Mexico, possibly affecting the Republican National Convention. On-camera meteorologists will be stationed throughout points along the storm’s path:
- Stephanie Abrams (@StephanieAbrams) will host an extended version “Wake Up With Al”, live from the Florida Keys beginning at 5:30 a.m. ET.
- Mike Seidel (@MikeSeidel) will be live from Varadero, Cuba on Friday, Aug. 24, beginning at 4 p.m. ET.
- Jim Cantore (@JimCantore) will be in Florida. Location TBD. (NOTE: These locations are fluid and may change quickly depending on Tropical Storm Isaac’s path).
WEATHER.COM at Hurricane Central: Available at www.weather.com/hurricane, this is a one-stop shop for the most up-to-date news and information on current tropical systems, hurricane preparedness tips, and historical data on past storms. The following tools can be found at Hurricane Central:
- Hurricane Tracker Map: Track the storm with the all-new, interactive hurricane tracker. The hurricane tracker includes storm details such as strength, location, wind speed, movement and pressure. Users can choose to view the storm in different layers, including previous, current and forecast paths. The tracker can also be used to view all the past named storms from the current hurricane season.
- WeatherREADY: Users can find valuable WeatherREADY information and links to help prepare and keep informed before, during and after the storm, with a checklist of items to have on hand, tips for protecting your property, and more.
- Live chats: A hosted online live chat tomorrow, Friday, Aug. 24, from noon until 2 p.m. ET will allow users to ask questions and get real-time severe weather updates and information directly from TWC experts, meteorologists, and local affiliates. Future chats may be added. Chat live at www.weather.com.
- Notify!: Subscribers to The Weather Channel Notify! service (www.weather.com) will receive alerts by email, phone or SMS when severe weather warnings are issued in their area.
- Access the latest updates and severe weather alerts on The Weather Channel apps across smartphone and tablet devices.
- All mobile users will have access to severe coverage, Hurricane Central, The Weather Channel Social and more via weather.com on mobile browsers.
- Alerts: Sign up to receive free email or text message alerts for a local area from www.weather.com/alerts.
- My Friends’ Weather – See who among your Facebook friends and family may be affected by Isaac on weather.com. Visit www.weather.com to sign up.
- Twitter – Follow #Isaac for the latest from @weatherchannel.
For more information, visit www.weather.com/hurricane.
About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, Weather Underground, and WSI and Weather Central, which make up itsprofessional division. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network and The Weather Channel Radio Network. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 30 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, and Weather Central, headquartered in Madison, WI, provide professional weather services, particularly for the media, aviation, marine and energy sectors. Online weather service Weather Underground is based in Ann Arbor, MI, and San Francisco, and has developed the world’s largest network of personal weather stations. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.