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October 16, 2007

The Weather Channel Creates Forecast Earth Summit To Recruit American High School Student Eco-Ambassadors

Students Can Demonstrate Their Passion for the Environment Through Essay Contest October 16 to November 11

ATLANTA  – (October 16, 2007) – The Weather Channel continues to demonstrate its commitment to educate the next generation regarding climate and environmental literacy by announcing the creation of the Forecast Earth Summit, December 7 – 9, 2007 in Washington, D.C. 

The three-day Forecast Earth Summit will focus on environmental education and will afford 20 students the opportunity to engage with numerous environmental leaders, enthusiasts and scientists, including Dr. Heidi Cullen, climate expert at The Weather Channel.

"The Summit is an exclusive opportunity for students to share their ideas regarding the environment with leading environmental experts," said Lynn Brindell, senior vice president of marketing for The Weather Channel. "These lucky 20 students will have their voices heard by some of the top minds in the industry, working together to promote environmental literacy.  The creation of the summit also allows The Weather Channel to demonstrate its knowledge and commitment to the next generation – up close and personal."

The Weather Channel recently announced a $2.5 million donation to the National Environmental Education Foundation (NEEF) for the creation of high school environmental educational programs.
Forecast Earth Summit Entry Details: 
The Forecast Earth Summit is geared toward high school freshman, sophomore and junior students. Entry submission requirements include contact information, photo, and a 200-word essay explaining why the environment is their passion and what personal efforts they have employed to make the planet "clean and green."  Beginning October 16, interested students can submit entries online at www.forecastearthsummit.org. The deadline for entry is November 1, 2007.

The Forecast Earth Summit draws on relationships and expertise of the all-weather network's Forecast Earth properties.  "This summit allows for information sharing and access to climate experts at unprecedented levels," said Debora Wilson, president and chief executive officer of The Weather Channel. "Considering our depth of knowledge regarding climate change, who better than The Weather Channel to create such an event and call upon environmental experts to participate?  We've clearly underscored our commitment to the topics of climate change and the environment on multiple fronts – from the creation of specific green programming to minimizing our carbon footprint within our own offices."


About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.