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Press Release

December 16, 2009

The Weather Channel Forecasts Snow for The Florida Keys on Christmas

Guaranteed White Christmas Grand Prize Winner Will Receive the Gift of Snow on Christmas Day

This morning, live on Your Weather Today, The Weather Channel® (TWC) announced that a resident of the Florida Keys is the winner of its "Guaranteed White Christmas" contest. Six-year-old Michael, whose video wish for snow was submitted on his behalf by granddad, Howard Livingston will wake up with his family to a yard full of snow and live broadcasts by The Weather Channel on Christmas morning.

TWC and meteorologist Adam Berg will report live from the Florida Keys Friday, Dec. 25, (8 a.m.-2 p.m. ET) to capture the spectacle and the family's reaction as their waterfront home transforms into a winter wonderland. Tune in as TWC offers a roundup of the latest Christmas Day forecasts around the nation to see who is enjoying a true white Christmas.

TWC will air a half-hour Guaranteed White Christmas Special, showcasing the best of the video submissions and interviews with the grand prize winner Friday, Dec. 18, at 8:30 p.m. ET. View contestant video submissions online. Michael's grand prize winning video features his family and his dream for snow on Christmas so he can have a real snow ball fight, and he sadly exclaims that a snowman can't be made out of Styrofoam snow.

"As The Weather Channel, people often ask us if we can change the weather so it's fun for us to actually do so and create snow on Christmas Day," commented Geoffrey Darby, executive vice president of programming, The Weather Channel. "We were amazed at the response to this contest and what having a white Christmas would mean to each entrant and their family."

Contest finalists include Timothy Adams of Huntersville, NC; Phoebe Garcia from Spring Hill, FL; Roberta Jupp of Lexington, SC; and Greg Rozas from Baton Rouge, LA. A panel of judges from TWC viewed video submissions and, based on uniqueness and creativity of the submissions, selected the finalists and one grand prize winner. Finalists will receive a $100 gift card for www.weather.com and DVD collector's editions of TWC programs including When Weather Changed History and Epic Conditions. Finalists will also receive The Weather Channel "Holiday Party" CD, autographed by Aaron Neville, whose single "Please Don't Forget" is featured on the CD.


About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.