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Press Release

November 24, 2009

The Weather Channel Guaranteed White Christmas Contest Makes It Snow For Holiday Winner

TWC Will Create a White Christmas for One Lucky Winner on Christmas Day

The Weather Channel® (TWC) gets into the holiday spirit with its "Guaranteed White Christmas" contest that will bring the magic of snow on Christmas Day to one location, no matter the forecast. It may be sunny in Los Angeles or calm and clear in New Orleans, but imagine the joy and surprise when TWC brings snow, no matter where, on Christmas Day.

Many dream of having a white Christmas with crisp snowflakes falling to the ground, and who better than the leading weather provider to make that dream come true? TWC's "Guaranteed White Christmas" contest runs from Nov. 16 - Dec. 6, where contestants can enter at www.weather.com to submit a short video describing why they deserve the ultimate gift of snow on Christmas Day. Along with blanketing genuine snow at the home, TWC plans to broadcast live with on-air reports with the winner alongside meteorologist Adam Berg.   

"Viewers rely on The Weather Channel for the most accurate forecasts and weather information; some even wish that we could actually control the weather.  With the guaranteed white Christmas contest, we can do that for our winner," said Geoffrey Darby, executive vice president of programming, The Weather Channel.

A panel of judges from TWC will select the finalists and one grand-prize winner based on uniqueness and creativity of their video submissions. Five finalists will receive a $100 gift card for www.weather.com and an autographed CD by Aaron Neville, whose single "Please Don't Forget" is included in TWC's "Holiday Party" CD. The contest is open to residents of the continental United States. The grand-prize winner will be announced on or around Dec. 9.

To learn more about the contest, visit www.weather.com.


About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.