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Press Release

November 7, 2012

The Weather Channel Names Winter Storm Athena

Nor’easter headed to Mid-Atlantic and Sandy-impacted Northeast coasts

The Weather Channel (TWC) today announced that Athena, the first name on its newly released 2012-2013 winter storm names list, will be given to the early-season Nor’easter taking shape on the East Coast. Athena is expected to impact the Mid-Atlantic and Northeast coasts – including some areas affected by Superstorm Sandy – today through tomorrow with a combination of strong winds, heavy rain and moderate snowfall. TWC meteorologists are expecting the combination of snowfall and strong wind to be extremely disruptive in areaslike Philadelphia.

“The combination of wind, rain and snow from a Nor’easter, immediately after a devastating storm like Sandy, will certainly impact recovery efforts in those areas, and many will be impacted by freezing temperatures, power outages and travel disruptions caused by snow storms,” said Tom Niziol, winter weather expert for The Weather Company. “Naming Athena raises awareness and will reduce the risks, danger and confusion for consumers in the storms path.”

The Weather Channel is the first national organization in North America to proactively name winterstorms. The naming system, announced in October 2012, brings a more systematic approach to naming winter storms, similar to the way tropical storms have been named for years. The guidelines for naming winter storms are based on a combination of objective and subjective factors including significant impact due to snow or ice within three days, significant disruption to road and air travel and life-threatening conditions from wind, snow, ice, and cold. The ultimate decision to use one of the 26 names on the list is made by a small team of meteorologists experienced in global forecasting, winter weather and weather communications.   

For more on Athena, visit http://wxch.nl/REhxck

About The Weather Company

The Weather Company is the world's leading weather authority. Through The Weather Channel, weather.com, wunderground.com, Intellicast.com and third-party publishing partners, the company provides millions of people every day with the world's best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens. Through WSI and Weather Central, the company delivers superior professional weather services for the media, aviation, marine and energy sectors. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.