Viewers Continued To Trust “Your Hurricane Authority” as Ike Struck Coastal Areas of Texas and Other Gulf States
ATLANTA - September 15, 2008 - Just-released Nielsen ratings demonstrate that viewers continue to regard The Weather Channel (TWC) as the "hurricane authority." More than 62 million people watched TWC during the approach and landfall of Hurricane Ike on Friday and Saturday, Sept. 12-13.1
This is the third straight week that the cume for The Weather Channel was higher than for any other cable news network during hurricane coverage. On Friday, the day before Hurricane Ike made landfall, The Weather Channel posted a l.3 (l.35) total day (3 am - 3 am ) household rating representing 1.3 million households.2 This was the 10th highest average daily rating in TWC history. On Saturday, TWC posted a 1.3 (l.26) rating representing 1.2 million households.3 Ratings during Hurricane Ike coverage peaked on Friday night in the 9:30-9:45 p.m. quarter hour with a 2.6.
Ratings remained close to a 1.0 in households through the overnight hours as viewers stayed up to watch Ike's landfall. Coverage of Hurricane Ike on Saturday peaked at the 9:30-9:45 a.m. quarter hour with a 2.9 rating. The Weather Channel served as a multiplatform resource during Hurricane Ike as users turned to weather.com for the latest on the storm. On Friday, weather.com had its highest page view day of 2008 and its fourth highest page view day ever. Also on Friday, weather.com hit a new single-day record for video streams.
The network's superior coverage of Hurricane Ike included pre-emption of regular programs for updates by Hurricane Expert Dr. Steve Lyons and live reports by experienced in-the-field meteorologists from Galveston, Houston and many other points of impact. Even during regularly scheduled programming, The Weather Channel aired frequent "tropical updates" along with a multi-screen display of radar, watches, warnings, evacuation notices, traffic patterns and other content to help viewers be informed and prepared.
"During this busy and perilous hurricane season, hundreds of millions of people have counted on The Weather Channel to provide them with the information they need to understand and cope. We are proud of having such an experienced and dedicated staff that will always live up to our commitment to keep people ahead of the storm. Working with emergency management organizations, we are vigilant in giving residents the information they need to protect themselves and their families," said Debora Wilson, president and CEO, The Weather Channel. Another indication of the high regard the public has for The Weather Channel was brought to light by a survey conducted on September 13-14 by SURVEYUSA.
The highest percentage of respondents named The Weather Channel when asked who did the best job of reporting on Hurricane Ike and where they turned for more information once they became aware of Ike. The most respondents also reported that TWC was the media outlet where they typically go for information about severe weather. The independently-conducted national survey included the responses of 1,500 participants from throughout the country. 1Npower, 9/12-9/13/08. l min. qualifier 2 Nielson/StarMedia, 9/12 3Nielsen Fast Nationals, 9/12-9/13/08
About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.