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January 23, 2009

The Weather Channel Packs Theme Week with Programming about Winter and Its Many Pleasures

"Why I Love Winter Week" Kicks Off with Program about How Weather Helped George Washington Win the Revolutionary War

ATLANTA – January 23, 2009 – Even as an Arctic blast continues to break records throughout the country for frigid temperatures, The Weather Channel has planned a week of programming to highlight all the things that give winter a good name.  “Why I Love Winter Week,” running Jan. 25-31, will provide a blitz of live reports, vignettes and long-form programming to celebrate the season.  The original program Why I Love Winter, hosted by Jim Cantore, will set the tone by showcasing winter sports, activities and the charms associated with the season. 

Winter and ski content will also be available online at www.weather.com/tv.  The site will display fresh winter and ski content daily  and new information for “Why I Love Winter Week” which includes the best places for après ski, the top 10 winter destinations and profiles of ski resorts nationwide.  Users can enter a “Why I Love Winter” sweepstakes offering a ski trip for two to Vail, CO, running from Jan. 25-31.

The week kicks off with a special presentation of When Weather Changed History that shows how George Washington often used his understanding of winter weather to gain a tactical advantage for his troops over the British army.  The “Washington’s Weather” episode of When Weather Changed History will premiere Sunday, January 25, at 9 p.m. ET with several encore airings scheduled on subsequent days.    

“The winter season gets a bad rap,” says Why I Love Winter host Jim Cantore as he brings viewers a light-hearted look at all the good times that come with the season.  He tops off the program with classic “blooper” video showing TWC meteorologists coping with their sometimes bone-chilling assignments in the field.  Why I Love Winter premieres Monday at 9 p.m. ET and re-airs throughout the week.   

The Weather Channel will fill each programming day with a bevy of vignettes and on-location reports.  Addressing the many facets of winter life will be Evening Edition co-host Paul Goodloe on the ski slopes of Steamboat Springs, CO, and TWC correspondents exploring winter vacationing and sports from various snow-covered vantage points. Complementing these ubiquitous special features will be winter-related episodes of long-form programming at 9 p.m. and 9:30 p.m. ET.  Epic Conditions  will highlight “Steamboat Skiing,” “Ouray Ice Climbing,” “Alaska Heliboarding,” and “Sierra Skiing;” Weather Ventures will focus on the Colorado Rockies. The programs will repeat on weekday afternoons and Saturday to round out the week.    

A multiplatform initiative for the company, The Weather Channel Interactive will also highlight its favorite winter activities online at www.weather.com/tv.  New content for “Why I Love Winter Week” will include winter health tips, extreme sports video, and blog entries from on-camera personalities at The Weather Channel.  Users can enter the “Why I Love Winter” sweepstakes,  post their own winter photos and tell why they love winter.   


About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.