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February 27, 2007

The Weather Channel Presents New Series Epic Conditions - Where Perfect Weather Makes The Perfect Sport

The Weather Channel will feature surfers on mountainous waves, snow-skiing, mountain biking, whitewater rafting and sailing in a new series that finds the all-weather network partnering with Warren Miller Productions. 

With a premiere slated for March 4,  "Epic Conditions" is set to capture the precise moment when  sport meets perfect weather in the ideal location.  Joining forces with Warren Miller Productions, the team that practically invented extreme sports features, The Weather Channel will follow world class athletes and acclaimed scientists as their worlds converge, whenever and wherever "Epic Conditions" occur. 

"'Epic Conditions' is an exciting and highly visual program where viewers will be transported into the adventure of man challenging extreme conditions for the ultimate thrill of a sport," said Wonya Lucas, EVP/GM for  The Weather Channel.  "As we evolve our programming, we continue to broaden the definition of weather.  We find that our audience is comprised of knowledge seekers who are curious about the world around them, and the effect of weather on their daily lives and their personal passions."

Series developer, Kaye Zusman, VP of Programming and Development, cited research findings noting that consumers want to be educated about the science and spectacle of weather conditions and unique geographic locations affecting sports.   "People intuitively know that weather impacts their own outdoor activities, but they are also interested in following along with the experience that sports enthusiasts pursue in each episode."    

Beginning at 9  p.m., March 4th, five new episodes will air each Sunday throughApril 1st.  Highlighting perfect combinations of weather, geography, and sports, each program will deliver all the Warren Miller brand of jaw-dropping visuals blended  with the uniqueness of The Weather Channel.  "Through vivid storytelling, this series effectively demonstrates what happens when the perfect weather conditions meet the perfect sporting activity," Zusmann concluded.


About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.