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March 1, 2013

The Weather Channel Presents Tornado Survival Week March 4-8

 Week long event includes tornado-themed programming,

 safety tips and live interviews from top NWS, NOAA and FEMA officials,

and The Weather Channel’s team of meteorologists 

WHAT: Tornado season is almost here, and The Weather Channel prepares viewers with Tornado Survival Week, beginning Monday, March 4, on-air and online at weather.com. Staying true to its mission to keep consumers safe and informed in times of severe weather events, coverage will offer in-depth programming dedicated to helping viewers prepare for this unpredictable time of year. Stick with The Weather Channel for the latest safety and survival tips, information on advances in forecasting and alert technology from top officials at the National Oceanic and Atmospheric Administration (NOAA) and the Federal Emergency Management Agency (FEMA), as well as The Weather Channel’s team of meteorologists.

Live coverage will include numerous segments throughout each day. Highlights include the following segments: 

New Forecasting and Preparedness Tools: The National Weather Service (NWS) has new tools for 2013 to help forecasters more accurately track, assess and warn the public of severe weather. Dr. Kathryn Sullivan, assistant secretary of commerce for environmental observation & prediction and NOAA deputy administrator, will discuss the new dual-polarization radar – the most important enhancement to the nation’s weather radar network since Doppler was introduced in the early 1990s.

New Tornado App: TWC partner the American Red Cross will debut its new tornado app live, available Monday, March 4, on iTunes and Google Play on The Weather Channel.

Forbes’ Tornado Tips: Tornado expert and TOR:CON creator Dr. Greg Forbes gives personal advice on how to stay safe during a tornadic event.

Develop a Family Plan: Meteorologist Maria LaRosa takes viewers behind the scenes as she develops a tornado plan for her family.

WHEN:        Monday, March 4 – Friday, March 8

MORE:          Visit http://wxch.nl/VaBGLB for more information.