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Press Release

April 23, 2012

The Weather Channel to Promote Pledge Participation for Campaign to Raise Severe Weather Awareness by NOAA and FEMA

Make a Pledge to be WeatherReady and use American Red Cross Resources during National Severe Weather Preparedness Week

The Weather Channel® companies (TWCC), together with the American Red Cross, will help promote the first-ever National Severe Weather Preparedness Week April 22-28 to engage consumers to be proactive about their severe weather preparedness plans. The Weather Channel is launching The Million Preparedness Pledge campaign next week to support the Be a Force of Nature pledge campaign by National Oceanic and Atmospheric Administration (NOAA) and the Federal Emergency Management Agency (FEMA).

The Million Preparedness Pledge will be featured across The Weather Channel properties on air, online and on mobile to help inspire 1 million people to commit to be prepared before a weather emergency. Consumers can view and sign the Million Preparedness Pledge online from weather.com/ready. Check The Weather Channel for additional content, including "how-to" tutorial videos by TWC meteorologists making their own emergency preparedness plans.

The pledge asks consumers to talk to your family, and be prepared by committing to one or more of the following actions:

  • Learn the definitions of a watch and warning
  • Learn what to do if a watch or warning is issued
  • Sign up for The Weather Channel alerts and apps
  • Purchase or program a NOAA weather radio to receive severe weather alerts
  • Create an emergency supply kit (or update existing kit)
  • Create an emergency plan (or update existing plan)
  • Volunteer, attend preparedness training or host a preparedness event in my community

The Weather Channel and the American Red Cross share a mission of keeping the public safe and informed in times of weather emergencies. National Severe Weather Preparedness Week highlights the importance of planning and practicing what to do before severe weather strikes. After 2011 - one of the most dangerous severe weather years in recent history where no region was immune - there's no better time for a reminder to help protect your family against potential weather disasters.

To learn more about the pledge and to sign your commitment, visit weather.com/ready. To help prepare your plan, visit redcross.org for information on how to prepare for different emergencies, build or buy a preparedness kit, create an emergency plan, or locate a Red Cross shelter in your area. More information about storm threats and preparation can be found at www.ready.gov/severeweather or www.noaa.gov/wrn.


About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 30 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.