The Weather Channel® companies (TWCC)announced today a partnership with Toyota and Allstate.
The Weather Channel Companies launched new cross-platform content series "Hit the Road," chronicling the five-day summer road trips of 10 people traveling across four different regions of the United States. The new franchise was developed in partnership with Toyota and Allstate, and features on-air segments during live programming on The Weather Channel network and a new Trip Planner feature on weather.com that allows users to follow the participants and plan their next road trip.
"People come to The Weather Channel for more than their local forecast - they come to us to be entertained and inspired, and for help planning their lives, said Ann Brown, senior vice president, client solutions for The Weather Channel companies. "'Hit the Road' integrates Toyota vehicles and Allstate's driving tips to bring an exclusive online tool and exciting content that will make it easier for consumers to hit the road this summer."
"Hit the Road" content begins with segments on the network and will continue throughout the summer, tracking the progress of each team from start to finish. Content on weather.com and on mobile includes participant web pages, behind-the-scene video and photos, driving tips, blog entries and more. Users can keep up with participants and contribute their own experiences through the Spot Shoutout, an interactive social mapping tool that allows users to add photos and comments on a Google-based map. Commenting can be location specific, aligned to the routes the participants are taking, or other recommendations about interesting destinations. Through iWitness, consumers can also share photos from their summer road trips. At the end of each week, the best pictures will be displayed on The Weather Channel, weather.com and on mobile.
"Hit the Road" also coincides with the launch of the new online Trip Planner. This useful tool allows users to plot point-to-point directions and get weather conditions for their route. Users also have the option to add lodging, restaurants, tourist attractions and other stops to their itinerary - courtesy of Yelp. Visit www.weather.com and click on Trip Planner to check the forecast for your next trip.
About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 30 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.