New "Best of Spring" Special and Other Themed Programming Help Viewers Embrace New Season during "Why I Love Spring" Week March 22 through March 28
ATLANTA – March 20, 2009 – The Weather Channel will usher in spring with a seasonal theme week that combines on-air and online content to match the public’s springtime frame of mind. Among the special programming will be a new 30-minute special of “best of spring” moments hosted by Stephanie Abrams, who is seen on The Weather Channel weeknights on WeatherCenter. The “Why I Love Spring” program will premiere Sunday, March 22, at 2 p.m. ET and will reair at various times throughout the week including Tuesday, March 24, at 2 p.m. ET. In addition, The Weather Channel will feature many other on-air programming elements related to spring.
Highlights during “Why I Love Spring” Week March 22-28 will include special segments from the popular Epic Conditions and Weather Ventures outdoor series where weather conditions are perfect for sports people enjoy in the spring. Reporting from the field will be Mike Bettes on-location at Lake Tahoe on Monday and at Sedona, AZ, on Wednesday and Julie Martin at the Sandestin Resort on the Florida Panhandle on Tuesday and at the Callaway Gardens Flower Show in Georgia on Thursday. Topics will include gardening and planting tips, travel ideas, outdoor grilling pointers and season-related health matters such as allergies. Spring season topical packages and live reports will be featured frequently during the network’s live programming -- Your Weather Today, WeatherCenter, and Weekend View.
“Why I Love Spring” theme week will also feature exciting, multi-platform content about spring break destinations, picnic tips, golfing advice and all things related to the season of renewal – spring. Visitors to www.weather.com will find content featuring important spring subjects, such as surviving allergy season and top 10 spring break destinations, as well as OCM blogs and personality pages addressing the theme of spring.
About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.