The Weather Company (Weather) today announced the appointment of Sandy Grushow to its board of directors. Grushow, a media advisor and investor with vast experience in traditional and digital media, is the former chairman of Fox’s broadcast network and TV studio.
“Sandy brings a unique point of view to our board, one that draws from his experience running a studio and a network, as well as his recent work advising companies on their content strategies for new and emerging media platforms. We will look for his guidance on all areas of our business, as so many facets of our global plans are in segments he is quite familiar with,” said David Kenny, chairman and CEO, The Weather Company.
“Over the past few months I have gotten to know The Weather Company leadership team and believe in the company’s strength as a brand and their roadmap for success” said Grushow. “Becoming a member of the board will allow me to be a part of a company with massive audiences on television and on digital platforms at an extraordinary, transformational time in its history.”
Grushow was an ideal executive for the board because he is a dynamic entertainment executive who has successfully married his vast experience in traditional media with the constantly evolving world of digital media and technology. Today, he focuses his energies on providing strategic guidance to new and established companies that benefit from his 25 years of operational experience running two entertainment businesses with billion-dollar P&Ls. In addition to strategic guidance, companies look to leverage his keen understanding of storytelling and content creation, his expertise in consumer marketing and building branded experiences, and his deep network of relationships in entertainment and on Madison Avenue.
Most recently, Grushow spent three years as chief content officer at MediaLink, a leading consulting firm that provides critical counsel to clients in the commerce, digital, entertainment, media, marketing and technology industries. Grushow continues to serve as senior content advisor to MediaLink.
Prior to turning his attention to the digital world, Grushow spent nearly 25 years at Fox, where he is widely credited as the instrumental leader in the establishment of the new broadcast network’s brand identity. At Fox he helped launch such signature Fox hits as “The Simpsons,” “In Living Color,” “Beverly Hills, 90210,” “Cops,” “The X-Files,” “Melrose Place,” “American Idol,” “24,” “Family Guy,” The OC,” “House” and “Party of Five.” His tenure culminated in his role as chairman of Fox Television Entertainment Group, where he oversaw both the broadcast network and TV studio from 1999 until 2004.
Along with the appointment of Grushow, Weather also announced that Greg Blank from Blackstone will join its board effective immediately. Blank is a principal in Blackstone’s private equity group based in New York, where he focuses primarily on investments in the technology, media and telecommunications and industrials sectors.
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