Westwood One (OTCBB: WWOZ), a leading independent provider of network radio content and traffic information to radio, television and online media, and The Weather Channel today announced that Westwood One will be the exclusive affiliate and advertising sales representative for The Weather Channel Radio Network (TWCRN). TWCRN serves nearly 700 radio stations across the United States, and has a presence in 42 of the top 50 markets.
"We are excited about helping The Weather Channel expand its footprint in the radio industry," said Gary Schonfeld, president, Westwood One Network. "We can leverage "must have" information from The Weather Channel to our network of more than 5,000 radio station affiliates and help serve their listeners - and our advertising customers - with unique branded content."
TWCRN provides a full range of weather forecasts and services including 24/7 live severe weather updates from the nation's best-known brand of around-the-clock weather information to millions of listeners every week. TWCRN has more than 30 radio broadcast meteorologists and the support of The Weather Channel meteorology staff, comprised of more than 100 professional meteorologists and experts.
"We believe our partnership with Westwood One will accelerate the growth of our radio network dramatically, and bring the most depended on source of weather information to an even larger radio audience," said Mike Pons, vice president and general manager of The Weather Channel Radio Network. "Weather information is an important element in the planning of our daily lives, and our content is an invaluable tool for radio stations and advertisers to further connect with their audiences."
The three-year agreement takes effect officially on January 1, 2010, and preparations are underway for a New Years launch.
About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.