Atlanta, GA (December 8, 2014) – The Weather Channel® deploys brand-new Toyota Mobile Weather Fleet into communities nationwide to provide coverage of severe weather and local events. Armed with on-camera meteorologists, the fleet enhances the network’s mission to inspire viewers to explore, investigate and appreciate the experience of weather by bringing additional live coverage to their screens.
The vehicles will be exclusive to the network’s flagship live morning show “AMHQ with Sam Champion.” Each week, AMHQ will be on-the-scene, live with the Toyota Mobile Weather Fleet, appearing at both breaking weather news and lifestyle events.
Equipped with portable Weather Underground weather station systems and televisions capable of displaying radar and weather graphics, the fleet—including a RAV4, Prius v and 4Runner—allows meteorologists in the field to receive extremely accurate weather data, so they can in turn give viewers the most up-to-date information. In addition to supplying local weather data for each of the vehicles, the weather station systems will allow each of the vehicles to contribute data from its current location to the WunderStation database.
“The Toyota Mobile Weather Fleet is an enormous asset that enables our team to quickly react to and cover weather-related events around the country,” says Angela Massie, senior executive producer of AMHQ. “We are storytellers, and having the fleet at our disposal allows us to share our passion and fascination with the weather more immediately with our audience.”
AMHQ aims to energize and prepare viewers for the day, not only forecasting the weather, but looking ahead at the news and events that will unfold and shape their days. The fleet amplifies the show’s ability to engage its audience while making for compelling live television.
“We hope the Toyota Mobile Weather Fleet will serve as a vehicle to engage the community, helping the AMHQ team inform and inspire viewers both on-air and on the road,” said Dionne Colvin-Lovely, director of traditional and digital media for Toyota.
The Toyota Mobile Weather Fleet will be stationed in three regions across the country - the East Coast, Northeast and Midwest with corresponding home bases in Atlanta, New York and Chicago.
The Weather Company: Where the World Gets its Weather
Through The Weather Channel (weather.com) and Weather Underground (wunderground.com) brands, The Weather Company provides millions of people every day with the world's best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens, as well as third-party publishing partners via API. Through WSI, the company delivers superior professional weather services for the media, aviation and energy sectors. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.
Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants and directly employ more than 40,000 people. Our 1,800 North American dealerships sold more than 2.5 million cars and trucks in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. For more information about Toyota, visit www.toyota.com/usa.
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