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Press Release

March 17, 2015

The Weather Company Elevates Lauren Frasca to Vice President of Original Programming

New York, NY – March 17, 2015 – The Weather Company has elevated Lauren Frasca to vice president of original programming for The Weather Channel. In her new role, Frasca will oversee the day-to-day operations in the development, production, and scheduling of original programming for the network. She is based in New York, and continues to report to Michael Rubin, senior vice president, original programming.

“Since joining Weather two years ago, Lauren has thrown herself into the mission of strengthening our brand in prime time,” said Rubin. “Weather recently marked seven consecutive quarters of year-over-year growth, and Lauren’s strategic insight will be invaluable as we grow our slate with 130 hours of new programming and bring back a record nine original series.”

Previously, Frasca was the senior director of original programming where she helped shepherd long-form original programs from development through production and scheduling. Frasca has also held positions at NBC Universal, Wall to Wall Media, and Atlas Media.

Frasca holds a master’s degree in business from Columbia Business School. She received her bachelor’s degree from Tufts University.

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The Weather Company: Where the World Gets its Weather
Through The Weather Channel (weather.com) and Weather Underground (wunderground.com) brands, The Weather Company provides millions of people every day with the world's best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens, as well as third-party publishing partners via API. Through WSI, the company delivers superior professional weather services for the media, aviation and energy sectors. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit http://www.theweathercompany.com.