New York, NY – March 17, 2015 – The Weather Company has elevated Lauren Frasca to vice president of original programming for The Weather Channel. In her new role, Frasca will oversee the day-to-day operations in the development, production, and scheduling of original programming for the network. She is based in New York, and continues to report to Michael Rubin, senior vice president, original programming.
“Since joining Weather two years ago, Lauren has thrown herself into the mission of strengthening our brand in prime time,” said Rubin. “Weather recently marked seven consecutive quarters of year-over-year growth, and Lauren’s strategic insight will be invaluable as we grow our slate with 130 hours of new programming and bring back a record nine original series.”
Previously, Frasca was the senior director of original programming where she helped shepherd long-form original programs from development through production and scheduling. Frasca has also held positions at NBC Universal, Wall to Wall Media, and Atlas Media.
Frasca holds a master’s degree in business from Columbia Business School. She received her bachelor’s degree from Tufts University.
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