Today, The Weather Channel launched live interactive augmented reality weather presentations that take viewers in, and through, the science and wonder of weather.
The Weather Channel is a source for amazing and visually stunning content that constantly teaches viewers something that they didn't know before, and through a newly developed Ncam partnership, the network is able to bring its passion and fascination of the natural world to the next level.
While US viewers are already seeing augmented reality driven by Ncam on sports broadcasting, this is the first time anything this sophisticated has been presented for weather graphics, especially on a daily, live basis. Ncam enables virtual production through real-time camera tracking, enabling live visualizations of environments with camera movements.
The Ncam vendor partnership coupled with Weather's best-in-class meteorologists and designers create never-before-seen weather visualizations that allows the channel to bring weather into the studio i.e. tornadoes, lightning, hail etc. Implementation of this technology gives Weather the opportunity to explain the science of weather in an engaging and unique way never before seen on television.
This state-of-the-art, immersive experience will be utilized live during the network’s flagship morning show AMHQ weekdays 7-10 a.m. ET.