The relationship between man and weather continues to draw in viewers at The Weather Channel with the Season Two finale of original series, “Fat Guys in the Woods.” The finale, which aired Sunday, July 26 at 9:00 p.m. ET, reached 1.5 million viewers.
Overall, the second season (6/7/15 – 7/26/15) registered an increase of 57% in average household ratings compared to the first season. The series also saw a growth of 73% among men age 25-54 in Season Two compared to Season One. On the social media front, viewers were highly engaged with the series, with the “Fat Guys in the Woods” Facebook page marking a 346% increase since the beginning of the season.
“Fat Guys in the Woods’ has been a success because it is supported by a community of people that share a common ideal - it’s time to put down our phones and reconnect with our more primal selves,” said David Clark, president of The Weather Channel. “The transformation that these guys make through the course of their experience with Creek Stewart in the wilderness has inspired millions, many of whom have self organized in places like the ‘Fat Guys’ Facebook page. It is full of posts from people talking about what they’ve learned and done after watching the show.”
In “Fat Guys in the Woods,” survival expert Creek Stewart brings three average Joes back to the woods to survive for a week with only one objective: to teach them the skills that make a man, a man. Together they learn the art and science of outdoor survival while battling the whims of Mother Nature. Season Two of “Fat Guys in the Woods” featured new locations, crazier weather conditions, and tougher challenges. “Fat Guys in the Woods” is produced by RIVR Media.
Source: Nielsen Media Research, Live + Same Day, top rated original series based on HH (000), episode premieres only. Original program series on The Weather Channel since 2011. Reach based upon P2+, 1 minute viewing qualifier.
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