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Press Release

December 9, 2015

“Dead of Winter: The Donner Party” Reaches 6.67 Million Viewers on The Weather Channel during Premiere Weekend

2.06 million viewers tuned into the premiere

ATLANTA - Dec. 9, 2015 - Over 6 million viewers revisited the harrowing tale of the Donner Party and their pursuit of the American Dream, in the premiere weekend of  “Dead of Winter: The Donner Party” on The Weather Channel. The 2-hour historical film, which explores the Donner Party’s infamous journey, aired five times throughout the Thanksgiving holiday weekend and reached 6.67 million viewers (P2+).
On the Friday, November 27 9 p.m. ET premiere the film reached 2.06 million viewers (P2+) and ranked as the number one program of the day for the network. Ratings and other highlights include:
  • The premiere airing reached 582,000 viewers (P25-54).
  • Time spent viewing (TSV) averaged 25.8 minutes among P25-54 viewers, an increase of 74% compared to prior four week averages.
  • “Dead of Winter: The Donner Party” marked an increase of 180% among the P2+ audience compared to the prior four week time period averages - delivering a 453K during the 2-hour premiere
What started out as a simple voyage to the West quickly turned deadly for the Donner party after a series of bad decisions and severe weather. Trapped in the Sierra Nevada Mountains, this group of nearly 80 settlers fell prey to sub-zero temperatures, torrential rainfalls, extreme heat and ten-foot snow drifts. “Dead of Winter: The Donner Party” explores this harrowing journey through a hybrid of first-person narration, remarkable reenactments, expert interviews, CGI and archival materials.
“Dead of Winter: The Donner Party” is produced by Thinkfactory Media ("Hatfields & McCoys," "Texas Rising," "Marriage Boot Camp"), a full-service production company that creates award-winning, high-quality entertainment content. Adam Reed, Adam Freeman, Raymond Bridgers and Leslie Greif serve as Executive Producers for Thinkfactory Media and John Joseph serves as Executive Producer for The Weather Channel.
Source: Nielsen Media Research, Live + Same Day, Reach and TSV based on 1 minute qualifier.


The Weather Channel Network: It’s Amazing Out There
For more than 30 years, The Weather Channel television network has inspired viewers to explore, investigate and appreciate the experience of weather in all its forms. One of the most widely distributed cable networks, The Weather Channel is the leader in severe weather coverage, providing the most comprehensive coverage of any media outlet, and with trusted meteorologists who analyze, forecast and report the weather - its expertise is unrivaled. The network is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital.
About Thinkfactory Media
Thinkfactory Media is a full-service production company that creates high-quality entertainment content.  Renowned for award-winning productions, the company was the driving force behind the Emmy® and Golden Globe®-nominated hit mini-series Hatfields & McCoys (History), starring Kevin Costner. Other recent credits include: The 10-hour television event Texas Rising (History), Marriage Boot Camp (We tv), Marriage Boot Camp: Reality Stars (We tv), Married By Mom and Dad (TLC), Vet School (Nat Geo WILD), Preachers’ Daughters (Lifetime), R&B Divas: Atlanta (TV One), R&B Divas: Los Angeles (TV One), Queens of Drama(Pop), Jump! (Lifetime), Strange Love (TLC), Big Giant Swords (Discovery), Gene Simmons: Family Jewels (A&E), Tony Danza: Teach (A&E), among many others.  Find out more about Thinkfactory Media and its projects at www.ThinkfactoryMedia.com and follow them on Twitter at @TFactoryMedia.