Heading into this new chapter as The Weather Channel Television Network, we have heightened focus on innovation, first-class storm coverage and hyper-localized weather information available through our various TV platforms including: The Weather Channel, WeatherScan and Local Now.
The TV landscape is a rapidly changing environment, and we are continuing to identify ways to provide our viewers with the content they need most. With our recently launched over-the-top (OTT) product, Local Now, viewers will have access to real-time, hyper-local weather, news, sports and traffic content. Currently available on Sling TV, this innovative product, powered by leading content providers, delivers a unique viewing experience that gives information that’s relevant to viewers and their day.
As viewers look at other mediums for accessing content, they are turning to The Weather Channel Television Network in times of severe weather. Viewers want the context and expertise from our meteorologists, and our ratings success during Winter Storm Jonas is a testament of our value as a unique and necessary avenue of programming in the subscription television business.
I look forward to our continued success as an independent television network.
- Dave Shull, CEO of The Weather Channel Television Network