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Press Release

May 12, 2016

The Weather Channel signs on as the National Media Partner for the Federal Alliance of Safe Homes #HurricaneStrong initiative

A new national hurricane resilience initiative in collaboration with FEMA, NOAA/ National Weather Service and The Home Depot

What: As part of the partnership with FLASH, the Federal Alliance for Safe Homes, The Weather Channel will raise awareness of FLASH’s #HurricaneStrong initiative. This national hurricane resilience initiative to save lives and homes through collaboration with leading organizations in the disaster safety movement. The effort comes at a critical time as public awareness about hurricane readiness is declining due to fewer land-falling storms in the Atlantic.

The Weather Channel is devoted to explaining, analyzing and raising awareness about the power of hurricanes and the dangers presented during hurricane season.

Additionally, the network will be onsite and provide coverage for NOAA’s Hurricane Awareness Tour (HAT). This five-city tour will provide an opportunity for representatives from the National Hurricane Center, National Weather Service, FLASH, and emergency management agencies to join local officials in briefing communities on potential local hurricane impacts, as well as the importance of preparedness and mitigation. Teachers, schoolchildren, and the public will be able to tour hurricane hunter aircraft, hear directly from the NOAA and Air Force pilots and crew, and learn the Hurricane Strong “Pose”.

The tour includes stops in - San Antonio, Galveston, New Orleans, Mobile and Naples - spanning 1,321 miles. Hurricane Awareness Tours are an opportunity for NOAA and their partners to visit locations along the coasts that could be impacted by hurricanes.

Who: Hurricane Specialist for The Weather Channel Michael Lowry will be live during the second stop on the Hurricane Awareness Tour. 

When/Where: The Weather Channel will be live the morning of Tuesday, May 17 during the Hurricane Awareness Tour in Galveston, TX.

Twitter: @weatherchannel, @FederalAlliance, @MichaelRLowry, #HurricaneStrong