ATLANTA (June 9, 2016) -- The Weather Channel television network announced today the debut of its first content app, Local Now. An ad-free product, Local Now provides users with access to completely localized news, weather, sports and traffic information from both the network and leading content partners.
Available in the app stores for both iOS and Android smartphones and tablets, the Local Now app will provide consumers with the up-to-the-minute local information they need to get them through their day, including localized severe weather analysis from the experts at The Weather Channel. The app also offers a live video stream of The Weather Channel to users with an existing subscription to a participating TV provider, giving users access to the network's unmatched expertise anytime, anywhere.
The Local Now app provides the best of all worlds giving users a customized weather, sports, traffic and news experience in real-time all under one app. A majority of television subscribers will have access to the Local Now app. The user-friendly environment will prompt pay TV customers to select their provider at login.
"We are excited to offer a new, more modern way to watch local news -- one that is live and on-demand, whenever the viewer wants it, with the content that matters,” said Freddy Flaxman, COO of The Weather Channel. “The Weather Channel has been a leading provider of local weather video with segments like Local on the 8s. Applying this experience to traffic, news and sports content is a natural next step for us."
The product initially launched in January as an over-the-top (OTT) product on Sling TV as part of its “Best of Live TV” offerings. Additional content and distribution partnerships will continue to be signed and announced over the course of 2016 and beyond. For more information on the Local Now app, visit www.localnow.com.
The Weather Channel television network
For more than 30 years, The Weather Channel television network has inspired viewers to explore, investigate and appreciate the experience of weather in all its forms. One of the most widely distributed cable networks, The Weather Channel is the leader in severe weather coverage, providing the most comprehensive coverage of any media outlet, and with trusted meteorologists who analyze, forecast and report the weather - its expertise is unrivaled. The network is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information visit weathergroup.com.