ATLANTA (Aug. 3, 2016) -- With the 2016 hurricane season off to a historic start, The Weather Channel television network and congressional representatives from around the country have joined forces to emphasize the importance of severe weather preparedness to local communities across the nation through a Public Service Announcement (PSA) campaign. The locally targeted PSAs begin airing August 2.
Over the past six years, the costs related to severe weather and its impact nationwide have risen to over $250 billion and thousands of lives lost. At a time when weather emergencies are more frequent, the first line of defense for local communities is preparedness. It’s critical for citizens to create an emergency plan, practice that plan and always stay alert and weather-ready.
“Being prepared saves lives when severe weather is approaching,” said Dave Shull, CEO of The Weather Channel television network. “We are grateful for the work of these members of Congress in helping us to spread the important message of severe weather preparedness to their communities. Our core mission is to provide the public, first responders and local, state and national government officials with the most comprehensive and expert-based coverage of severe weather events. We are pleased to work with these members on this critical initiative.”
Severe weather affects us all. For more than 34 years, The Weather Channel has been the leading source for live storm coverage, delivering comprehensive, accurate and science-based weather information with meteorological expertise.
Participants include: Rep. Charles Boustany (R-LA), Rep. Gwen Graham (D-FL), Rep. Dave Loebsack (D-IA), Rep. Kevin Yoder (R-KS), Rep. Tom MacArthur (R-NJ), Rep. Rick Crawford (R-AR), Rep. Barbara Comstock (R-VA), Rep. John Sarbanes (D-MD), Rep. Bruce Westerman (R-AR), Rep. Bill Posey (R-FL), Sen. Gary Peters (D-MI), Rep. Joe Wilson (R-SC), Rep. Gregg Harper (R-MS), Rep. Gary Palmer (R-AL), Sen. Cory Gardner (R-CO), Sen. Tom Udall (D-NM), Rep. Gene Green (D-TX), Rep. Marsha Blackburn (R-TN) and Rep. Frank Lobiondo (R-NJ).
Follow the campaign on social media using #PrepareTogether.
The Weather Channel television network
For more than 34 years, The Weather Channel television network has been the leader in severe weather coverage, providing the most comprehensive coverage of any media outlet. For six years in a row, Harris Poll has ranked The Weather Channel as the “TV News Brand of the Year.” With trusted meteorologists who analyze, forecast and report the weather - its expertise is unrivaled. For more information visit weathergroup.com.