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Press Release

September 1, 2016

The Weather Channel Mornings Experience Double-Digit Growth in August

ATLANTA (Sept. 1, 2016) -- During the month of August, mornings on The Weather Channel (Monday-Sunday, 6a-12p) received double-digit growth with P25-54 delivery up +46% year-over-year. The Weather Channel ranked among the top 5 basic cable networks that had double-digit growth during mornings, based on cable nets with a P25-54 delivery of 20 or higher in this daypart (excluding sports and children’s networks).
Source: Nielsen Media, NNTV, Time Period Report, L+SD, Aug-16 vs Aug-15 (broadcast calendar), M-Su 6a-12p, among cable networks with P25-54 delivery of 20 or higher
The Weather Channel television network
For more than 34 years, The Weather Channel television network has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet. For six years in a row, Harris Poll has ranked The Weather Channel as the “TV News Brand of the Year.” With trusted meteorologists who analyze, forecast and report the weather - its expertise is unrivaled.  Engaging with fans and delivering content to feed their fascination with all things weather is paramount to the network’s mission.  With the recently launched community platform, weloveweather.tv, the network created a 2-way dialogue with fans, establishing an ongoing relationship with those that have a passion for weather. For more information visit weathergroup.com.